Raising the
Standard
for Pet Safety.
APSA is the UK's independent alliance for animal and pet safety products and services — setting the bar for safety, innovation, and accountability across the entire industry.
Why the Alliance Exists
The pet industry is growing. Standards haven't kept pace.
New technologies, new products, and new services are reaching consumers — and their pets — without adequate independent scrutiny. APSA was founded to change that.
We bring together manufacturers, insurers, vets, and technology innovators under one trusted framework — so every product that reaches your pet has been properly scrutinised by people who genuinely care.
Alliance Products & Services
Innovation You Can Trust
Every product under the APSA banner has been independently assessed against our safety framework.
PetChainCRM
A centralised, blockchain-informed CRM modernising the entire UK pet microchipping ecosystem — connecting vets, insurers, local authorities, and owners on one verified platform.
Learn moreSmart Dog Leads
Tension-responsive leads that alert owners to unusual pulling patterns, designed to the highest safety and material standards.
Learn moreJoin the Alliance
Partner with APSA Today
Whether you're a manufacturer, insurer, vet practice, or rescue centre — there's a place for you in the alliance. Together we raise the standard for every pet in the UK.